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The Journal

Notes from the team.

Product updates, research, and the occasional essay on how we build software.

LatestProductMay 8, 2026

Introducing Alphaspot 2.0

A platform rebuilt around a single data model — funnels, CRM, courses, and payments that finally speak the same language.

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More writing
ResearchApril 22, 2026

Designing for composition, not completeness

Most platforms ship a feature checklist. We ship primitives that compose. Here's why that matters.

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EngineeringMarch 15, 2026

Building the unified data model

A technical look at how we made a contact in your funnel literally the same row as the one in your CRM.

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